Web Appeal has become the new Curb Appeal…
While you still need curb appeal for that initial drive-up, Web Appeal is key because the Internet has become the De facto standard for marketing real estate.
Well over 92% of potential home buyers are now using the Internet to search for their next home! In fact, searching for homes on the Internet has become so prevalent that home buyers are finding the homes they want to see before their agents even know about them!
Instead of waiting for their agents to pick homes to show them, home buyers are telling their agents what they want to see based on their own Internet searches!
Print media, such as newspapers and real estate magazines, have all but disappeared as viable ways to effectively market a home. Even open houses have taken a back seat to virtual tours and video produced for the Internet.
The fact is, the Internet allows potential home buyers to see, at their leisure from the comfort of their own home, detail about a home that just isn’t possible with print media!
Web Appeal is the new Curb Appeal!
Homes get noticed by creating “web appeal”… the Internet version of "curb appeal" for marketing a home!
It is critical that your home for sale is not just found on the Internet, it also has to be noticed! It has to stand out amoung the thousands of other homes that are listed on hundreds of real estate web sites and social media sites!
Because the first impression a buyer will have of your home will be from photos they see on the Internet, you must prepare your home for a photoshoot just as it would be prepared for an actual showing, perhaps even better. Web Appeal starts with preparing and staging a home, both inside and outside, to give it a “model home” look and feel.
Once it has been staged, the key to creating optimal attention is to compose sharp, clear photos that are big and bright! Doing things like replacing a dull gray sky with an appealing blue sky and making sure that vertical lines are actually straight so your walls don’t look warped or crooked or like the house is falling in, is also very important.
Professional photography by a specialist trained in Real Estate Photography can mean the difference in getting a home sold or not being seen at all…
We are committed to giving the homes we photograph, superior "Web Appeal" by producing the best quality images to capture and keep the attention of home buyers who are searching the web to find their next home.
Contact Us today for high quality professionally crafted HD real estate photography!
