Web Appeal is the new Curb Appeal… the internet has become the de facto standard for marketing real estate.
Print media, such as newspapers and real estate magazines, have all but disappeared as viable ways to effectively market a home. Even open houses have taken a back seat to virtual tours and video produced for the internet.
Shopping for homes on the internet has become so prevalent that home buyers are finding the homes they want to see before their agents even know about them!
Instead of agents picking homes to show, buyers are telling their agents what they want to see based on their own internet searches!
The fact is, the internet allows potential home buyers to see, at their leisure from the comfort of their own home, detail about a home that just isn’t possible with print media. As a result, well over 90% of potential home buyers are now using the Internet to search for their next home!
Homes get noticed by creating “Web Appeal”… the internet version of “Curb Appeal” for marketing a home!
It is extremely critical that a home for sale in Columbia SC, is not just found on the internet, it also has to be noticed! It has to stand out amoung the thousands of other homes that are listed on hundreds of real estate and social media web sites!
Because the first impression a buyer will have of a home will most likely be from the photos, it must be prepared for a photoshoot just like it would be prepared for an actual showing. Web Appeal starts with preparing and staging a home, both inside and outside, to give it a “model home” look and feel.
Once it has been staged, the key to creating internet attention is to compose sharp, clear photos that are big and bright! Doing things like replacing a dull gray sky with an appealing blue sky and making sure that vertical lines are actually straight so your walls don’t look warped or crooked or like the house is falling in, is also very important.
Professional real estate photography can mean the difference in getting a home sold or not being seen at all… so we are committed to producing only the best photos and virtual tours possible for marketing homes.
We are committed to giving the homes we photograph, superior "Web Appeal" by producing the best quality images to get and keep the attention of home buyers who are shopping on the internet to find their next home.
Contact us today and see how we can help you effectively market a home!
