Speed Kills Real Estate Photos… Good Quality Photos Take Time!
The quickest way to get photos of a listing is to grab a point & shoot camera and move quickly from room to room, snapping off shots with little or no thought involved.
This only produces bad photos that will lose the confidence of your clients and ruin your chances of future referral business.
Instead of just running in and snapping a few random pictures, take time to set up each shot so that the photo is taken at the correct exposure, the correct height, and the best possible perspective. Take care to ensure that images of important features, such as lake views or architectural details, will grab the attention of prospective buyers.
For a quality finish, take the time to edit your photos using a proven editing software to help ensure your images are sharp and clear, walls are straight, window views are clear where appropriate, color is accurate, and size and resolution are optimized for both MLS and internet viewing.
Here Are A Few Quick Tips To Help Boost Image Quality
- Use a Full Frame Camera – the light and color quality is much higher than a crop sensor camera
- Use a wide angle lens but take care not to shoot so wide that it causes perspective distortion
- Use a sturdy tripod with a solid tripod head (a geared head is best) – to control height, point of view, and sharpness
- Take time to compose each scene – shoot from the best perspective and camera height, at the correct exposure
- Shoot in RAW format instead of jpeg – allows complete color control and finer editing without loss of pixel data
- Use off-camera flash to fill shadows and/or compensate for an exterior light source brighter than the room being photographed
- Take time to edit your photos to correct lens distortion, color casts, converging verticals, exposure, contrast, etc.
In summary, taking your time to set up shots and properly editing them, along with using the right tools / equipment, will go a long way toward improving the quality of your images.
When in doubt, Contact Us for top quality professionally crafted real estate photography!
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